Who is Fiama
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It's not a brand.
It's a lifestyle.
I’m Fiama Freitas Xavier Carlos, the mind behind this adventure, which began when I finally discovered my «why».
My mission is simple: to inspire women to love themselves and to care for themselves at every moment of their lives.
My story
Fiama is the daily ritual that invites you to become the best version of yourself: for stressful days, for difficult moments, or simply for women tired of everyday challenges. Mothers, women, friends, daughters, grandmothers.
I remember the days when, my face swollen with tears in the middle of a problem with no solution, I would apply the scrub or the face cream and ask myself: who can defeat a woman who, in the middle of a storm, puts on her face cream? The answer is no one.
Our values
Because every woman deserves to feel loved, every day.
Real beauty
We believe in real beauty and in all the different kinds of faces it has.
Responsible business
We choose raw materials and suppliers with care, favouring those who invest in research, quality and respect for the environment.
Made in Italy
Italian design and Italian raw materials.
Respect for skin
Dermatologically tested products, not tested on animals, free from parabens and nickel.
Three worlds, one vision: Eyewear, Beauty and Movimento.